La Sala de la Tele

Honda Odyssey: Just How Your Kids Imagined It

February 3, 2010 · Leave a Comment

ConceptCafé Advertising has launched a new spot for the 2010 Honda Odyssey, claiming basically that “if your kids can imagine it, we can build it.”

According to its creators, the spot targets both the U.S. Hispanic and the general market audiences.

Watch them both below, in English -and Spanish. Leave your comments!

Client: Honda Odyssey

Agency: ConceptCafé Advertising

→ Leave a CommentCategories: Automotive
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How a Slow Connection Can Harm your Abuela

December 13, 2009 · Leave a Comment

Here’s a funny spot pitching Verizon’s High Speed Internet. For only $17.99 you can bring Grandma back to life.

Watch, enjoy and please leave your comments.

Client: Verizon

Agency: GlobalHue

Executive Creative Director / Creative Director: Tony Hidalgo / Ignacio Valle

Art Director: Noé Calvillo / Alejandro Nieto

Producer: Volney Guzmán
Account execs: Joe Gutiérrez, Juan Carlos Cardona, Miguel De Jesús

→ Leave a CommentCategories: Telecommunications
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Sony Will Make Sure to Capture Your Smile

December 6, 2009 · Leave a Comment

Miami and Buenos Aires-based La Comunidad has released a spot for the new Sony Cybershot, featuring the “Smile Shutter,” which automatically captures an image when your subject smiles – without having to press the shutter.

Watch, enjoy and leave your comments!

Client: Sony USA

Agency: La Comunidad Miami

→ Leave a CommentCategories: Consumer Products
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Owning a Honda Will Make you Compliment Yourself -and your Car

December 6, 2009 · 2 Comments

Here is another spot for Honda, also via Concept Café Advertising of Miami.

Client: American Honda

Agency: Concept Café Advertising

Creative direction: Salvador Veloso

Production company: Upstairs & Chaleko Post

Planning director: Marco Vega

→ 2 CommentsCategories: Automotive
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You Would Have to be Weird not to Like this Car

November 23, 2009 · 2 Comments

Watch as an apparently normal woman expresses drives around in a Honda only to conclude the Honda Civic is not that great (and then reach out with her tongue to catch a fly.)

Watch, enjoy, leave your comments!

Client: American Honda

Agency: Concept Café Advertising

Creative direction: Salvador Veloso

Production company: Upstairs & Chaleko Post

Planning director: Marco Vega

→ 2 CommentsCategories: Automotive
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Thanksgiving en Español Arrives at Macy’s

November 22, 2009 · Leave a Comment

Client: Macy’s

Agency: The Vox Collective

Original Music: Roman Rojas

→ Leave a CommentCategories: Retail
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Pine Sol Puts Cleaning Fragrances to Work

November 14, 2009 · Leave a Comment

The Clorox Company on Monday (Nov. 16) is set to launch nationally a new campaign touting the cleaning power of Pine Sol.

The “Get to work” campaign -via Alma DDB- consists of a series of spots featuring scent-based characters (“Limón Sillón” (Couch Lemon), “Diva Lavanda” (Diva Lavender), “Olé Olá” (Hurray Wave), and “Naranja ja-ja” (Orange ha-ha).

My personal favorite is the Ola Marina fragrance. What about yours?

Watch, enjoy and leave your comments!

Creative director: Raymundo Valdez (Alma DDB)

Director: Matías Moltrasio (Landia) in Buenos Aires.

→ Leave a CommentCategories: Consumer Products
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How a Trash Can in California ‘Got it All’

November 4, 2009 · Leave a Comment

Here’s a :30 spot -in Spanish- pitching Lotto Scratchers that give players a second chance to win. The same spot is also available in English via the same Hispanic shop, Casanova Pendrill Publicidad, Inc.

Watch, enjoy and leave your comments.

Client: California Lotto

Agency: Casanova Pendrill Publicidad, Inc.

Creative director: Fernando Poblete

Art director: Alex Rodriguez, Fernanda Orrantia

Production company: MJZ

Direction: Clay Williams

Music: Emoto Music

Direccion General Creativa: Elias Weinstock

→ Leave a CommentCategories: Miscelaneous
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Allstate Wants Latinos to Know They are in Good Hands

October 23, 2009 · Leave a Comment

Here are two recent spots (“Hands” and “Foul”) for Allstate via Chicago-based Lápiz.

These are only part of a bigger campaign tying Allstate’s three-year sponsorship of the Mexican National Team.

Allstate this year received the grand prize award in the digital category at the 2009 Association of National Advertisers (ANA) Multicultural Excellence Awards for its Web site, Proteccioneslajugada.com (protection is the right move). The digital campaign was also developed by Lápiz.

→ Leave a CommentCategories: Financial Services · Insurance Companies
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KFC Wants Latinos to Know That Eating Junk Food is Better, Cheaper than Cooking at Home

October 19, 2009 · 1 Comment

Watch as a Hispanic mom challenges her kids to cook a 7-piece meal under $10 and then -wisely- conclude they are all better off eating junk, Kentucky Fried Chicken.

Because, really, how else are you going to feed your increasingly fat Latino kids if not with a super cheap dose of fried food, soda and gravy-filled mash potatoes?

→ 1 CommentCategories: Fast Food · Food
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