Miami and Buenos Aires-based La Comunidad has released a spot for the new Sony Cybershot, featuring the “Smile Shutter,” which automatically captures an image when your subject smiles – without having to press the shutter.
Watch as an apparently normal woman expresses drives around in a Honda only to conclude the Honda Civic is not that great (and then reach out with her tongue to catch a fly.)
The Clorox Company on Monday (Nov. 16) is set to launch nationally a new campaign touting the cleaning power of Pine Sol.
The “Get to work” campaign -via Alma DDB- consists of a series of spots featuring scent-based characters (“Limón Sillón” (Couch Lemon), “Diva Lavanda” (Diva Lavender), “Olé Olá” (Hurray Wave), and “Naranja ja-ja” (Orange ha-ha).
My personal favorite is the Ola Marina fragrance. What about yours?
Watch, enjoy and leave your comments!
Creative director: Raymundo Valdez (Alma DDB)
Director: Matías Moltrasio (Landia) in Buenos Aires.
Here’s a :30 spot -in Spanish- pitching Lotto Scratchers that give players a second chance to win. The same spot is also available in English via the same Hispanic shop, Casanova Pendrill Publicidad, Inc.
Here are two recent spots (“Hands” and “Foul”) for Allstate via Chicago-based Lápiz.
These are only part of a bigger campaign tying Allstate’s three-year sponsorship of the Mexican National Team.
Allstate this year received the grand prize award in the digital category at the 2009 Association of National Advertisers (ANA) Multicultural Excellence Awards for its Web site, Proteccioneslajugada.com (protection is the right move). The digital campaign was also developed by Lápiz.
Watch as a Hispanic mom challenges her kids to cook a 7-piece meal under $10 and then -wisely- conclude they are all better off eating junk, Kentucky Fried Chicken.
Because, really, how else are you going to feed your increasingly fat Latino kids if not with a super cheap dose of fried food, soda and gravy-filled mash potatoes?
You can submit your TV spots by emailing me a YouTube link, a Quicktime movie or Windows media. I will first upload them to YouTube as I don't have unlimited capacity in my Mac. You can also send me a DVD with your latest spots, in which case, I will send you my postal address upon request. Email me at miblogestublog @ me.com.
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