Monthly Archives: February 2009

Ginarte: A Popular Spot in the NYC Area

Fanny Lu in Running AT&T Commercial

JCPenney Back to School 2008

Client: JCPenney

Agency: The Vidal Partnership, NY

Music: Jesse and Joy

Allstate: 2 Spots

Both currently running on Spanish-language TV.

Mastercard: Luchador

Client: Mastercard

Agency: McCann Ericksson

¡Creativos del Mundo [Hispano] Uníos!

Welcome to La Sala de la Tele, the only place in the Internet where you will be able to see what’s new, what’s good, what’s not so good and what really sucks in Spanish-language TV advertising. The idea here is to have you, agency heads and creative directors, share with me your latest TV work and help me create the first, one-stop library of Hispanic TV spots. Once we accumulate a decent amount of spots, you’ll be able to drop by and share your thoughts about your own and your peers’ work.

This is by no means a contest or competition (we have Ade Age’s Hispanic creative awards for that.) The idea is simple: to create an “opinionated” library of TV spots which we’ll be able to access all the time.

If things gets as exciting as I’m sure they will, we can then expand it to include print and online work to the mix. In the meantime, help me start off by sharing with me your latest TV work.

¿Quieren jugar?

Being a Clown is not as Fun as You Think

This spot is not new. It first aired in 2008 but I was tempted to include it because it is a very unusual -and effective- way to pitch an international movie festival.

Client: Buenos Aires International Independent Film Festival

Agency: La Comunidad (Miami and Buenos Aires.)