Coca-Cola Unveils Hispanic Adaptation of Global Campaign

This is the :60 version of Coca-Cola’s much hyped Destapa la Felicidad, one of the spots that will be adapted to target the over 45 million Latinos living in the U.S. “Destapa Tus Sueños” or “Unleash Your Dreams” is the central message for ‘Destapa La Felicidad,’ the Hispanic adaptation of ‘Open Happiness.’ 

According to a Coca-Cola release, the campaign began airing a new TV commercial nationwide on March 20, and will expand its media presence with a strong showing during Univision’s highest rated program “Premio Lo Nuestro” music awards, on March 26, at 8:00 P.M. (Still trying to dig up more production info. Stay tuned!)