Dallas-based Dieste this month released a series of Spanish -and English-language spots pitching Taco Bell Foundation for Teen‘s effort to help youth graduate. In a nutshell, the promotion includes the donation of 15% of Taco Bell’s gross sales to help promote the Foundation’s mission to stem high school dropout rates, according to the company.
Below, both versions -English and Spanish of Singer, and a Spanish-language of Runner.
Here are three executions for ESPN Deportes via the network’s agency of record, Austin, Tx.-based LatinWorks. Watch Ola, Técnico and Himno.
Client: ESPN Deportes
Agency: LatinWorks
Creative direction: Sergio Alcocer
Direction: Fatty Iastrebner- Pablo Izaguirre
Jack in the Box has chosen a typical Mexican corrido for the Spanish-language version of one of the spots pitching mini sirloin burgers to the Spanish-speaking crowd.
Watch the original, English-language spot below. Which do you prefer?
La Pasión de la Decisión, the 5-part voter registration video campaign launched by Voto Latino to mobilize Hispanics to vote in 2008, this month was awarded a Webby Award, joining the ranks of a group of industry leaders including Amazon, Google, iTunes, NY Times and CNN.
Watch the 5 episodes -below- and leave us your comments!
Following up on the ‘Con Carácter’ campaign launched earlier by Tecate via Adrenalina, here are the latest spots, currently running on Spanish-language TV.
Enjoy! (And don’t forget to leave your comments.)
Tecate, the Mexican beer brand and division of FEMSA/Heineken USA, is launching a new ad campaign that depicts Americans who have immigrated north from Mexico as iron-willed men “con carácter” who work hard to take care of their families and do not settle for any beer.
I think these spots are not only hilarious, but they tie in nicely a brand like Tecate with its target audience. (My favorite, though, has to be the one with the couple of Mexican parents weeping over their child’s beer ‘manners.’ (Good lord; he is in America drinking light beer!)
Client: Tecate Beer
Agency: Adrenalina (NY)
Watch more Tecate ads from the series Con Carácter below.
Posted in Alcoholic Beverages, Beverages
Tagged Adrenalina, Beer, Cerveza, Con Carácter, Tecate
The California Milk Processor Board (CMPB) this week launched a new Spanish-language television campaign, featuring two fully-animated spots, Sad Princess and Medusa. Created and produced by Grupo Gallegos, the spots highlight two benefits of drinking milk: relieving premenstrual syndrome (Sad Princess) and strengthening hair (Medusa.)
Click on the photo below to watch Sad Princess. (I’m still trying to dig up the other one.)
Watch more fun stuff in TomaLeche.com
Posted in Uncategorized
Tagged animation, Grupo Gallegos, Sad Princess, The California Milk Processor Board, Toma Leche
According to my friends at Politica Pop, Michael Bloomberg has already spent more than $3 million to stay four more years in office, of which some undisclosed amount is destined to attract Hispanic New Yorkers.
Here is one of what promises to be a series of several Spanish-language TV spots.
Posted in Political Advertising
Tagged Michael Bloomberg, New York City, Politics, Spanish
Not only there is an agency in California that boasts the great name of Beans 2 Beans, but it has done some quirky commercials, like these ones pitching organ donation. Watch and leave us your comments! (See song translation at the end of the last spot)
Thanks to you I can live
Thanks to you I can feel that the world is just for me
That I have everything to live for,
Thanks for feeding me!
Telefutura’s Nashville affiliate has tapped General Manager Eric Álvarez to warn viewers about the new date for the digital transition.
