Monthly Archives: April 2009

Pitching McDonald’s as a Not-so-Fast Option

Posted on April 6, 2009 | Leave a comment

This commercial first aired in 2008 but it is currently running in the New York City market. Via d’expósito & Partners. Check it out, compare to other McDonald’s spots and leave your comments.

Client: McDonald’s

Agency: D’expósito Partners

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Posted in Fast Food

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Carl’s Jr.’s Burger Sizzles with Drama in Univision-Produced New Spanish-language Spot

Posted on April 1, 2009 | 3 Comments

If culinary expert Padma Lakshmi can turn a Carl’s Jr. burger into a sensual experience, Univision can surely turn it into, well, a telenovela.

In Deseos, a new TV spot produced by Univision and based on an idea of Initiative, a Carl’s Jr.’s Kentucky Bourbon Burger is integrated into the storyline of a telenovela, with drama and big-breasted lead lady included. Interestingly, spot ends up pitching Univision’s successful prime-time novela line up.

carls-novela-option-2-mpeg-1

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The tagline, “because not only machos watch novelas” is still lost on this blogger but perhaps our viewers want to help?

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Posted in Fast Food

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