Austin, Texas-based LatinWorks has found an hilarious -and smartly crafted- way to pitch Cine Las Americas’ 2009 International Film Festival. Two spots use Latin America’s odd politics to show how much more magical can the region’s filmmaking be.
The first spot features former Argentina’s president Carlos Menem infamous speech in Salta, promising the construction of a space platform that would make traveling through the stratosphere possible, taking Argentinans to Japan, Korea and pretty much anywhere in the planet in a couple of hours.
The tagline is brilliant: “If this is our reality, imagine our films.”
The second spot is no less genial. It features Hurtado Miller, Peru’s Minister of Economy under Alberto Fujimori, talking about yet another stratospheric situation: the price increases of the Fujimori era.
A third spot features a man who used to dress up as a woman to sexually molest ladies at the Mexico City subway.
Client: Cine Las Americas International Film Festival
Advertising Agency: Latinworks, Austin, USA
CCO: Sergio Alcocer
Creative Director: Diego Castillo
Art Director: Keith Etter
Executive Producer: Michael McLaughlin
Account Manager: Christy Kranik
Music: Personal Music
Designer: Andre Montambeault
Producer: Ashlee Lynn Wismach
Animation: Buzz Image Group Canada
Composer: Alberto Slezynger
Producer: Luciana De Oto
Engineer: Pablo Caceres
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Priceless…
Claramente inspirado en un famoso comercial argentino para el Museo malba, hecho por la agencia Cravero Lanis.
Si ese comercial no existiera, entonces me gustarían estos.
This is by far the best campaign I’ve seen in a couple of years… in any language. Sheer genius.
This is genius! Thanks for sharing. Can we see more of this agency’s work?