The Clorox Company on Monday (Nov. 16) is set to launch nationally a new campaign touting the cleaning power of Pine Sol.
The “Get to work” campaign -via Alma DDB- consists of a series of spots featuring scent-based characters (“Limón Sillón” (Couch Lemon), “Diva Lavanda” (Diva Lavender), “Olé Olá” (Hurray Wave), and “Naranja ja-ja” (Orange ha-ha).
My personal favorite is the Ola Marina fragrance. What about yours?
Watch, enjoy and leave your comments!
Creative director: Raymundo Valdez (Alma DDB)
Director: Matías Moltrasio (Landia) in Buenos Aires.
