Here’s a brilliant new campaign by MTV, which pretty much states that MTV understands people NOT watching MTV during the summer, simply because it’s World Cup time. The campaign, via La Comunidad, is filmed in Spaniss, Russian and Korean and will on all MTV channels outside the U.S. starting in June.
Watch, enjoy and leave your comments!
Agency: La Comunidad and La Comunidad – Summer
Chief Creative Officers: Jose Mollá, Joaquin Mollá
Creative Director: Ricky Vior, Leo Prat, Gustavo Lauria
Art Director: Ricky Vior
Copywriter: Gustavo Lauria, Leo Prat
Accounts: Victor Leon
Agency Producer: Laurie Malaga / Julio Rangel
Planning: Richard Monturo, Carlos Arcos
MTV Creative Directors: Sean Saylor / Juan Frontini
Production Company: Landia
Director (“Spooky” and “Shto”): La Comunidad – Summer
Director (“Chobi”): Maxi Blanco
Director of Photography: Juan Carlos Ferro
Producer: Nicolas Cabuche
Sound: La Cupula
Post Production (“Chobi”): REINO
Post Production(“Spooky” and “Shto”): PICKLE HOUSE
