And speaking of light beer, here is a recent spot for Miller via López Negrete Communications in Houston. What do you think?
Client: MillerCoors
Agency: López Negrete Communications, Inc.
Creative director: Federico Traeger
Associate creative director: Fernando Gomez
Art director: Mimi Boneta
Production company: Cortez Brothers
Direction: Angel Gracia
Posted in Alcoholic Beverages
Tagged Beer, Houston, Lopez Negrete Communications, Miller Light
Continuing a campaign launched in 2008, Tecate Light this month launched a dual-language advertising campaign designed to connect with first and second generation Mexicans their language of choice.
Here are three Spanish-language spots, all via Adrenalina, targeting first generation, Spanish-dominant Mexicans. Aguador, Lección and Medias de Seda all revolve around the shame of drinking generic, gringo light beer, which apparently is only good for watering your plants and make your father ashamed of you. (I love the way the dad pronounces “light beer.”)
My personal favorite is Medias de Seda. And yours?
Posted in Alcoholic Beverages, Beverages
Following up on the ‘Con Carácter’ campaign launched earlier by Tecate via Adrenalina, here are the latest spots, currently running on Spanish-language TV.
Enjoy! (And don’t forget to leave your comments.)
Tecate, the Mexican beer brand and division of FEMSA/Heineken USA, is launching a new ad campaign that depicts Americans who have immigrated north from Mexico as iron-willed men “con carácter” who work hard to take care of their families and do not settle for any beer.
I think these spots are not only hilarious, but they tie in nicely a brand like Tecate with its target audience. (My favorite, though, has to be the one with the couple of Mexican parents weeping over their child’s beer ‘manners.’ (Good lord; he is in America drinking light beer!)
Client: Tecate Beer
Agency: Adrenalina (NY)
Watch more Tecate ads from the series Con Carácter below.
Posted in Alcoholic Beverages, Beverages
Tagged Adrenalina, Beer, Cerveza, Con Carácter, Tecate
