Watch as a Hispanic mom challenges her kids to cook a 7-piece meal under $10 and then -wisely- conclude they are all better off eating junk, Kentucky Fried Chicken.
Because, really, how else are you going to feed your increasingly fat Latino kids if not with a super cheap dose of fried food, soda and gravy-filled mash potatoes?
Jack in the Box has chosen a typical Mexican corrido for the Spanish-language version of one of the spots pitching mini sirloin burgers to the Spanish-speaking crowd.
Watch the original, English-language spot below. Which do you prefer?
This commercial first aired in 2008 but it is currently running in the New York City market. Via d’expósito & Partners. Check it out, compare to other McDonald’s spots and leave your comments.
Client: McDonald’s
Agency: D’expósito Partners
If culinary expert Padma Lakshmi can turn a Carl’s Jr. burger into a sensual experience, Univision can surely turn it into, well, a telenovela.
In Deseos, a new TV spot produced by Univision and based on an idea of Initiative, a Carl’s Jr.’s Kentucky Bourbon Burger is integrated into the storyline of a telenovela, with drama and big-breasted lead lady included. Interestingly, spot ends up pitching Univision’s successful prime-time novela line up.
The tagline, “because not only machos watch novelas” is still lost on this blogger but perhaps our viewers want to help?
Posted in Fast Food
Tagged Carl's Jr., Initiative, Kentucky Bourbon Burger, Padma Lakshmi, Univision
I just saw this spot on Univision, although I don’t think it’s new. The spot is exactly the same running in the English-language market; it’s just that the copy -and music- has been translated into Spanish.
If you have additional production or creative information, please let me know.
What would you rather do with some spare change? Use it on the jukebox to play you and your girl’s favorite song or… save it for something more meaningful? Dallas-based Dieste has the answer in this :30 spot for client Taco Bell.
CCO: Carlos Tourne
CD: Roberto Saucedo
CW: Saul Dominguez, Ignacio Romero
AD: Jesus Acosta
Producer: Angel LaRiva
Account Dir: Victoria Petrella
Acc. Sup.: Celina Garcia
Traffic: Amanda Harmel
Prod Co: Boxer Films
Director: Jim Zoolalian
DP: Steve Kenneston
Editorial: RedCar Dallas-Keith James
DI: CO3-Mike Pethel
Sound design: Lime Studios-Sam Casas
Client: Taco Bell-Shannon Quinn, Maggie Reyna
The following commercial, Catching Up, was among the 27 awarded pieces for Alma DDB at this year’s Addy Awards Ceremony, held in Miami.
Alma DDB got a total of 17 GOLDS and 10 SILVERS. In addition, the shop got two best in shows out of seven they awarded. More Addy work to come.
Agency: Alma DDB
Client: McDonald’s
