Austin, Texas-based LatinWorks this year continued its use of real footage of Latin American news, politics and current events to spice up its pitch for Cine Las Americas.
Unlike last year’s campaign, the new spots combine real footage with original creative, which serves as a sort of background to illustrate the hilarious absurdity of the speeches.
Here are a series of 30-second spots created by Conill for client Toyota, one of the presenting sponsors of mun2′ Have you cine? film series. My personal favorite would have to be Cama. What about you?
Campaign: AMOR EN PANTALLA
Client: Toyota Motor Sales, USA
Product: Toyota Corolla
Agency: Conill Advertising
Creative Director: Pablo Buffagni
Creative: Mario Granatur
Associate creative: Verónica Elizondo
Art Direction: Verónica Elizondo / Hernán Ibañez
Copy: Jessica Cuevas
Agency producer: Allan Rivera
Production company: Flip Films
Austin, Texas-based LatinWorks has found an hilarious -and smartly crafted- way to pitch Cine Las Americas’ 2009 International Film Festival. Two spots use Latin America’s odd politics to show how much more magical can the region’s filmmaking be.
The first spot features former Argentina’s president Carlos Menem infamous speech in Salta, promising the construction of a space platform that would make traveling through the stratosphere possible, taking Argentinans to Japan, Korea and pretty much anywhere in the planet in a couple of hours.
The tagline is brilliant: “If this is our reality, imagine our films.”
The second spot is no less genial. It features Hurtado Miller, Peru’s Minister of Economy under Alberto Fujimori, talking about yet another stratospheric situation: the price increases of the Fujimori era.
A third spot features a man who used to dress up as a woman to sexually molest ladies at the Mexico City subway.
Advertising Agency: Latinworks, Austin, USA
CCO: Sergio Alcocer
Creative Director: Diego Castillo
Art Director: Keith Etter
Executive Producer: Michael McLaughlin
Account Manager: Christy Kranik
Music: Personal Music
Designer: Andre Montambeault
Producer: Ashlee Lynn Wismach
Animation: Buzz Image Group Canada
Composer: Alberto Slezynger
Producer: Luciana De Oto
Engineer: Pablo Caceres
This 2008 was created by Conill Advertising in an effort to promote Argentina’s General Consulate and Promotion Center in Los Angeles. Watch, enjoy and feel pity for this man!
