Watch as a Hispanic mom challenges her kids to cook a 7-piece meal under $10 and then -wisely- conclude they are all better off eating junk, Kentucky Fried Chicken.
Because, really, how else are you going to feed your increasingly fat Latino kids if not with a super cheap dose of fried food, soda and gravy-filled mash potatoes?
The following spots began running earlier this month featuring Arizona Cardinals wide receiver Larry Fitzgerald, as part of IHOP‘s sponsorship of the NFL.
Watch carefully, as the Spanish-language version is not merely a voice-over of the English-language one. Some of the actors, including the two guys at the end who say “Nice hands, Larry!” have been replaced with -presumably more Latino-looking fellows.
Thoughts? feedback?
Posted in Food
Here is a hilarious commercial (running only in Mexico -for now) pitching strawberry-filled All-Bran bars. The spot is via Leo Burnett Mexico.
Dallas-based Dieste this month released a series of Spanish -and English-language spots pitching Taco Bell Foundation for Teen‘s effort to help youth graduate. In a nutshell, the promotion includes the donation of 15% of Taco Bell’s gross sales to help promote the Foundation’s mission to stem high school dropout rates, according to the company.
Below, both versions -English and Spanish of Singer, and a Spanish-language of Runner.
It looks like the presidential message during Univision’s Premios lo Nuestro on March 26 was not the only new thing going on at the awards ceremony. Several companies took advantage of the highly-rated to program to showcase their newest creative work targeting U.S. Hispanics. Here’s the most recent spot for Foster Farms, warning Latino consumers about a ‘salty deception.’
The Foster Imposters campaign was originally created in 1993 by Godby, Silverstain & Partners with the Imposters appearing in more than 25 commercials in Spanish and English. In 2006, Grupo Gallegos adapted the original concept and developed a creative campaign specifically for the Latino market.
Client: Foster Farms
Agency: Grupo Gallegos
I just saw this spot on Univision, although I don’t think it’s new. The spot is exactly the same running in the English-language market; it’s just that the copy -and music- has been translated into Spanish.
If you have additional production or creative information, please let me know.
This spot won a bronze award at last year’s Advertising Age Hispanic creative awards. Created by Dallas-based Dieste for Hershey Co.’s Ice Breakers Cubes, the spot features a humorous exchange between a young couple who is about to get married.
Watch. Enjoy. Leave your comments!
