Category Archives: PSA

The Ad Council Wants you to Acknowledge the Importance of Numbers

Posted on September 22, 2009 | Leave a comment

The following two spots (Airplane and Time) were among this year’s winners of Advertising Age’s Hispanic Creative Awards. Both are via New York-based The Vidal Partnership for client Ad Council.

Watch, enjoy, leave your comments.

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Taco Bell Foundation Launches Push to Promote Graduation Among Teens

Posted on April 28, 2009 | Leave a comment

Dallas-based Dieste this month released a series of Spanish -and English-language spots pitching Taco Bell Foundation for Teen‘s effort to help youth graduate. In a nutshell, the promotion includes the donation of 15% of Taco Bell’s gross sales to help promote the Foundation’s mission to stem high school dropout rates, according to the company.

Below, both versions -English and Spanish of Singer, and a Spanish-language of Runner.

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Voto Latino’s ‘La Pasión’ Wins Webby Award

Posted on April 16, 2009 | 1 Comment

La Pasión de la Decisión, the 5-part voter registration video campaign launched by Voto Latino to mobilize Hispanics to vote in 2008, this month was awarded a Webby Award, joining the ranks of a group of industry leaders including Amazon, Google, iTunes, NY Times and CNN.

Watch the 5 episodes -below- and leave us your comments!

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Donate Your Organs. Don’t Let Maggots Have Their Way

Posted on April 7, 2009 | 2 Comments

Not only there is an agency in California that boasts the great name of Beans 2 Beans, but it has done some quirky commercials, like these ones pitching organ donation. Watch and leave us your comments! (See song translation at the end of the last spot)

more about “Donate Life. A Maggot Will Be Thankful“, posted with vodpod

Thanks to you I can live

Thanks to you I can feel that the world is just for me

That I have everything to live for,

Thanks for feeding me!

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Telefutura 42 Warns About Digital Transition

Posted on April 6, 2009 | Leave a comment

Telefutura’s Nashville affiliate has tapped General Manager Eric Álvarez to warn viewers about the new date for the digital transition.

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Big Brothers Big Sisters Has a Message in Spanish

Posted on March 23, 2009 | Leave a comment

The Crucial Moment (El momento crucial) is the latest Spanish-language spot for Big Brothers Big Sisters, the largest youth mentoring organization in the U.S. In a very powerful way, the spot features that brief moment in which a kid has to make a crucial decision: to go to school or to follow his friends. “The crucial moment is just a brief moment, but it can change lives.”

Client: Big Brothers Big Sisters

Agency: *SCPF

Creative director: Gonzalo López-Martí

Production company: Native Films

More info. Click here.

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Spanish-language PSA Against Buzz Driving

Posted on March 21, 2009 | Leave a comment

This spot is not new but it’s pretty powerful. It showcases one of several Spanish-language PSA’s produced by the Ad Council.

more about “Buzz Driving is Drunk Driving“, posted with vodpod

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New TV Campaign Profiles Same Sex Couples

Posted on March 6, 2009 | Leave a comment

The recently formed GetToKnowUsFirst.org has created five 30-second commercials featuring same-sex couple headed families with the message “Marriage promotes families. Support marriage equality.” Among the spots, running in 42 of California’s 58 counties, is a Spanish-language one, featuring Miguel and Ru.

The ads, created in response to California’s passage of Proposition 8 in November, were produced by POWER UP, a 501(c)3 non-profit GLBTQ women’s film production  and education organization.

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