Boost Mobile is launching a new Spanish-language campaign pitching its $50 monthly plan, which according to this commercial will put an end to caras largas (or long faces.)
Via Dallas-based Inspire, Boost Mobile’s new campaign targets Spanish-dominant adults 18-49 and is currently airing on national television.
Watch and don’t forget to leave your comments!
Posted in Telecommunications
Tagged Boost Mobile, Inspire, Spanish-language commercials, Telecommunications
I’m still trying to dig in more creative and production info. on this one, but watch, enjoy and leave your comments in the meantime!
Here’s a funny spot pitching Verizon’s High Speed Internet. For only $17.99 you can bring Grandma back to life.
Watch, enjoy and please leave your comments.
Client: Verizon
Agency: GlobalHue
Executive Creative Director / Creative Director: Tony Hidalgo / Ignacio Valle
Art Director: Noé Calvillo / Alejandro Nieto
Producer: Volney Guzmán
Account execs: Joe Gutiérrez, Juan Carlos Cardona, Miguel De Jesús
Boost Mobile, the pre-paid division of Sprint, this week unveiled a new set of commercials from its Sin abusos campaign.
The :30 spots, currently airing on Spanish-language TV, continue to feature Hispanics in very painful situations… a pain they can no longer feel since they’ve already suffered much at the hands of their cellular service providers.
Here are two spots from the previous TV campaign, all via Dallas, Tx.-based Inspire!
Verizon Wireless chose one of José José’s classic songs, Espera, (Wait) to pitch the annoyance of a slow Internet connection. The spot, via GlobalHue, is smart and creative but at over 1 minute, I would say it’s a bit too long. Wouldn’t the message be clear at, say, 30 seconds?
Client: Verizon Wireless
Agency: GlobalHue
Posted in Telecommunications
Tagged GlobalHue, José José, Verizon Wireless, Verizon Wireless en español
In addition to Fanny Lu, AT&T has tapped Guatemala-born pop singer and composer Ricardo Arjona to pitch its sleek LG Vu phone. The video features Arjona’s Sin ti, sin mi hit.
Previous AT&T Hispanic-targeted efforts include the following Luis Fonsi video, featuring popular No me doy por vencido.
Posted in Telecommunications
Tagged 3G, AT&T, Cell phones, Luis Fonsi, Ricardo Arjona
Posted in Cable TV, Telecommunications
Tagged Cable TV, Latinworks, Optimum, Triple Play
