Category Archives: TV Promos

MTV Wants Your Idols to Look Really, Really Good

Posted on September 3, 2010 | Leave a comment

Here are three spots from a 2009 campaign by la comunidad for client MTV. Bono is definitely my favorite… How about yours?

Watch, enjoy and leave me your comments. Don’t be shy!

Ad Agency: La Comunidad
Executive Creative Director: José Mollá/Joaquín Mollá
Executive Creative Director: Ricardo Tinoco, Uptempo
Senior Copywriter: Gustavo Lauria
Art Director: Senior Art Director: Philip Bonnery
Agency Producer: Laurie Malaga
Director: Nelson Cabrera
Production Co. Executive Producer: Marcos Cline-Marquez Producer: Luis Valderrama
Editor: Alejandro Santangelo

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Posted in TV Promos

Tagged La Comunidad, MTV

MTV Knows You Will NOT be Watching MTV This Summer

Posted on May 25, 2010 | Leave a comment

Here’s a brilliant new campaign by MTV, which pretty much states that MTV understands people NOT watching MTV during the summer, simply because it’s World Cup time. The campaign, via La Comunidad, is filmed in Spaniss, Russian and Korean and will on all MTV channels outside the U.S. starting in June.

Watch, enjoy and leave your comments!

Agency: La Comunidad and La Comunidad – Summer
Chief Creative Officers: Jose Mollá, Joaquin Mollá
Creative Director: Ricky Vior, Leo Prat, Gustavo Lauria
Art Director: Ricky Vior
Copywriter: Gustavo Lauria, Leo Prat
Accounts: Victor Leon
Agency Producer: Laurie Malaga / Julio Rangel
Planning: Richard Monturo, Carlos Arcos

MTV Creative Directors: Sean Saylor / Juan Frontini

Production Company: Landia
Director (“Spooky” and “Shto”): La Comunidad – Summer
Director (“Chobi”): Maxi Blanco
Director of Photography: Juan Carlos Ferro
Producer: Nicolas Cabuche
Sound: La Cupula
Post Production (“Chobi”): REINO
Post Production(“Spooky” and “Shto”): PICKLE HOUSE

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Posted in TV Promos

Tagged MTV, Spooky, World Cup

V-me Launches Promo for ‘En Pantalla’

Posted on October 1, 2009 | Leave a comment

Spanish-language network V-me this week launched En Pantalla, a weekly show featuring the latest movie news and reviews and hosted by former Univision reporter Jack Rico.

Here is the trailer running this week on V-me.

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Posted in TV Promos

Tagged En Pantalla, TV Promos, V-me

ESPN Deportes Launches First Ever Ad Effort for ‘SportsCenter’

Posted on August 11, 2009 | Leave a comment

Austin, Tx.-based LatinWorks has crafted a new series of TV spots for client ESPN Deportes, this time to promote SportsCenter, one of the network’s most popular shows. The campaign features soccer player Lionel Messi, and other Latin celebrities, including Mexican boxer Juan Manuel Márquez, goalkpeeper Oscar “El Conejo” Pérez, Colombian actor Andrés Palacio and Mexican rock band Molotov.

The campaign is rolling out this week and includes TV, radio, print, out of home and online. Here are the 4 TV spots of the campaign. Watch, enjoy. Leave your comments!

Client: ESPN Deportes

Agency: LatinWorks

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Posted in TV Promos

Tagged ESPN Deportes, Latinworks, SportsCenter

Café Espuelas Launches TV Promo in California

Posted on June 30, 2009 | 3 Comments

Fernando Espuelas, the Uruguay-born entrepreneur who founded StarMedia, is now the host of a daily radio talkshow, Café Espuelas. This is his latest TV commercial. This spot, says Espuelas, is currently on the air in California.

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Posted in TV Promos

Tagged Café Espuelas, Fernando Espuelas

Love on Screen is Not Real… Unlike the Love for Your Toyota, Of Course

Posted on June 9, 2009 | 2 Comments

Here are a series of 30-second spots created by Conill for client Toyota, one of the presenting sponsors of mun2′ Have you cine? film series. My personal favorite would have to be Cama. What about you?

Campaign: AMOR EN PANTALLA
Client: Toyota Motor Sales, USA
Product: Toyota Corolla
Agency: Conill Advertising
Creative Director: Pablo Buffagni
Creative: Mario Granatur
Associate creative: Verónica Elizondo
Art Direction: Verónica Elizondo / Hernán Ibañez
Copy: Jessica Cuevas
Agency producer: Allan Rivera
Production company: Flip Films

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Posted in Film Festivals, TV Promos

Tagged Conill, Have you cine, mun2, Toyota

MTV: If You Like Shit, Everybody Might Like it

Posted on June 8, 2009 | 2 Comments

This ad ran in Latin America, but I decided to include it here not only because I think is great but because one of its general creative directors, Diego Castillo, is also a creative director at Austin, Texas-based LatinWorks.

Advertising Agency: Brother Buenos Aires – Escuela de Creativos
General Creative Directors: Diego Castillo, Ricardo Corsaro
Regional Director: Mauro Suárez
Creative Directors: Daslav Maslov, Ricardo Salamanca, Carlos Muller, Pato del Sante
Art Directors: Román Palma, Maximiliano Preciado
Copywriters: Cynthya Villa Soto, Rodrigo Gismera
Production Company: Tamango Films
Directors: Juan Cordoni, Luciano Panei
Executive Producer: Agustín Rehermann
Post Production: Post House
Sound Design: Jorge Espinal
Apparel: Marina Besada
Actors: Eloi González, Alejandro Orlandoni, Gastón D´angelo

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Posted in Latin America, TV Promos

Tagged Austin, Diego Castillo, Escuela de Creativos, Latinworks, MTV Latin America

Discovery en Español Launches Spots Promoting a World ‘En Español’

Posted on May 21, 2009 | 2 Comments

Here are two new spots -launched this month (May 2009)- to promote some programming highlights by Discovery en Español. The spots are part of a comprehensive campaign that includes both on air and on the ground components.

Watch, enjoy and let me know your thoughts.

Creative work was done internally at Discovery.

Director: Pablo Sofovich
Field production: Doris Larrazabal
Producer: Terry Gallagher
Script: Xandra Uribe
Music: Daniel Dito Reschigna
Editor: Delio Leon
Graphics: Cristina Archila
Creative Director: Gabriela Woodman/Margarita Seguias

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Posted in TV Promos

Tagged Discovery en Español