Thanksgiving en Español Arrives at Macy’s

Posted on November 22, 2009 | Leave a comment

Client: Macy’s

Agency: The Vox Collective

Original Music: Roman Rojas

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Posted in Retail

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Pine Sol Puts Cleaning Fragrances to Work

Posted on November 14, 2009 | Leave a comment

The Clorox Company on Monday (Nov. 16) is set to launch nationally a new campaign touting the cleaning power of Pine Sol.

The “Get to work” campaign -via Alma DDB- consists of a series of spots featuring scent-based characters (“Limón Sillón” (Couch Lemon), “Diva Lavanda” (Diva Lavender), “Olé Olá” (Hurray Wave), and “Naranja ja-ja” (Orange ha-ha).

My personal favorite is the Ola Marina fragrance. What about yours?

Watch, enjoy and leave your comments!

Creative director: Raymundo Valdez (Alma DDB)

Director: Matías Moltrasio (Landia) in Buenos Aires.

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Posted in Consumer Products

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How a Trash Can in California ‘Got it All’

Posted on November 4, 2009 | Leave a comment

Here’s a :30 spot -in Spanish- pitching Lotto Scratchers that give players a second chance to win. The same spot is also available in English via the same Hispanic shop, Casanova Pendrill Publicidad, Inc.

Watch, enjoy and leave your comments.

Client: California Lotto

Agency: Casanova Pendrill Publicidad, Inc.

Creative director: Fernando Poblete

Art director: Alex Rodriguez, Fernanda Orrantia

Production company: MJZ

Direction: Clay Williams

Music: Emoto Music

Direccion General Creativa: Elias Weinstock

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Posted in Miscelaneous

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Allstate Wants Latinos to Know They are in Good Hands

Posted on October 23, 2009 | Leave a comment

Here are two recent spots (“Hands” and “Foul”) for Allstate via Chicago-based Lápiz.

These are only part of a bigger campaign tying Allstate’s three-year sponsorship of the Mexican National Team.

Allstate this year received the grand prize award in the digital category at the 2009 Association of National Advertisers (ANA) Multicultural Excellence Awards for its Web site, Proteccioneslajugada.com (protection is the right move). The digital campaign was also developed by Lápiz.

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Posted in Financial Services, Insurance Companies

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KFC Wants Latinos to Know That Eating Junk Food is Better, Cheaper than Cooking at Home

Posted on October 19, 2009 | 1 Comment

Watch as a Hispanic mom challenges her kids to cook a 7-piece meal under $10 and then -wisely- conclude they are all better off eating junk, Kentucky Fried Chicken.

Because, really, how else are you going to feed your increasingly fat Latino kids if not with a super cheap dose of fried food, soda and gravy-filled mash potatoes?

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Posted in Fast Food, Food

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V-me Launches Promo for ‘En Pantalla’

Posted on October 1, 2009 | Leave a comment

Spanish-language network V-me this week launched En Pantalla, a weekly show featuring the latest movie news and reviews and hosted by former Univision reporter Jack Rico.

Here is the trailer running this week on V-me.

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Posted in TV Promos

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Corzine Taps Bob Menendez to Court Hispanic Voters in New Jersey

Posted on September 26, 2009 | Leave a comment

New Jersey’s governor Jon Corzine this week released its first Spanish-language TV spot, featuring Senator Bob Menendez.

Watch Menendez talk to the camera, while Corzine is seeing talking to a group of indistinct Hispanic people in the background, until he calls out -in broken Spanish: “Senador, venga.”

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Posted in Government, Political Advertising

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