Tag Archives: Austin

MTV: If You Like Shit, Everybody Might Like it

This ad ran in Latin America, but I decided to include it here not only because I think is great but because one of its general creative directors, Diego Castillo, is also a creative director at Austin, Texas-based LatinWorks.

Advertising Agency: Brother Buenos Aires – Escuela de Creativos
General Creative Directors: Diego Castillo, Ricardo Corsaro
Regional Director: Mauro Suárez
Creative Directors: Daslav Maslov, Ricardo Salamanca, Carlos Muller, Pato del Sante
Art Directors: Román Palma, Maximiliano Preciado
Copywriters: Cynthya Villa Soto, Rodrigo Gismera
Production Company: Tamango Films
Directors: Juan Cordoni, Luciano Panei
Executive Producer: Agustín Rehermann
Post Production: Post House
Sound Design: Jorge Espinal
Apparel: Marina Besada
Actors: Eloi González, Alejandro Orlandoni, Gastón D´angelo

Latin America’s Weird, Magical Realism Stars in LatinWorks’ Campaign Pitching Film Festival

Austin, Texas-based LatinWorks has found an hilarious -and smartly crafted- way to pitch Cine Las Americas’ 2009 International Film Festival. Two spots use Latin America’s odd politics to show how much more magical can the region’s filmmaking be.

The first spot features former Argentina’s president Carlos Menem infamous speech in Salta, promising the construction of a space platform that would make traveling through the stratosphere possible, taking Argentinans to Japan, Korea and pretty much anywhere in the planet in a couple of hours.

The tagline is brilliant: “If this is our reality, imagine our films.”


The second spot is no less genial. It features Hurtado Miller, Peru’s Minister of Economy under Alberto Fujimori, talking about yet another stratospheric situation: the price increases of the Fujimori era.

A third spot features a man who used to dress up as a woman to sexually molest ladies at the Mexico City subway.

Client: Cine Las Americas International Film Festival

Advertising Agency: Latinworks, Austin, USA
CCO: Sergio Alcocer
Creative Director: Diego Castillo
Art Director: Keith Etter
Executive Producer: Michael McLaughlin
Account Manager: Christy Kranik
Music: Personal Music
Designer: Andre Montambeault
Producer: Ashlee Lynn Wismach
Animation: Buzz Image Group Canada
Composer: Alberto Slezynger
Producer: Luciana De Oto
Engineer: Pablo Caceres

For Those Who are Close to Soccer. Real Close

Here are three executions for ESPN Deportes via the network’s agency of record, Austin, Tx.-based LatinWorks. Watch Ola, Técnico and Himno.

Client: ESPN Deportes

Agency: LatinWorks

Creative direction: Sergio Alcocer

Direction: Fatty Iastrebner- Pablo Izaguirre