Austin, Texas-based LatinWorks this year continued its use of real footage of Latin American news, politics and current events to spice up its pitch for Cine Las Americas.
Unlike last year’s campaign, the new spots combine real footage with original creative, which serves as a sort of background to illustrate the hilarious absurdity of the speeches.
Austin, Tx.-based LatinWorks has crafted a new series of TV spots for client ESPN Deportes, this time to promote SportsCenter, one of the network’s most popular shows. The campaign features soccer player Lionel Messi, and other Latin celebrities, including Mexican boxer Juan Manuel Márquez, goalkpeeper Oscar “El Conejo” Pérez, Colombian actor Andrés Palacio and Mexican rock band Molotov.
The campaign is rolling out this week and includes TV, radio, print, out of home and online. Here are the 4 TV spots of the campaign. Watch, enjoy. Leave your comments!
Here is Llama, the only spot from a U.S. Hispanic advertising agency that won a Silver Lion at the Cannes Lions International Advertising Festival this year. The spot is for client Mars’ Starburst.
This ad ran in Latin America, but I decided to include it here not only because I think is great but because one of its general creative directors, Diego Castillo, is also a creative director at Austin, Texas-based LatinWorks.
Advertising Agency: Brother Buenos Aires – Escuela de Creativos
General Creative Directors: Diego Castillo, Ricardo Corsaro
Regional Director: Mauro Suárez
Creative Directors: Daslav Maslov, Ricardo Salamanca, Carlos Muller, Pato del Sante
Art Directors: Román Palma, Maximiliano Preciado
Copywriters: Cynthya Villa Soto, Rodrigo Gismera
Production Company: Tamango Films
Directors: Juan Cordoni, Luciano Panei
Executive Producer: Agustín Rehermann
Post Production: Post House
Sound Design: Jorge Espinal
Apparel: Marina Besada
Actors: Eloi González, Alejandro Orlandoni, Gastón D´angelo
Austin, Texas-based LatinWorks has found an hilarious -and smartly crafted- way to pitch Cine Las Americas’ 2009 International Film Festival. Two spots use Latin America’s odd politics to show how much more magical can the region’s filmmaking be.
The first spot features former Argentina’s president Carlos Menem infamous speech in Salta, promising the construction of a space platform that would make traveling through the stratosphere possible, taking Argentinans to Japan, Korea and pretty much anywhere in the planet in a couple of hours.
The tagline is brilliant: “If this is our reality, imagine our films.”
The second spot is no less genial. It features Hurtado Miller, Peru’s Minister of Economy under Alberto Fujimori, talking about yet another stratospheric situation: the price increases of the Fujimori era.
A third spot features a man who used to dress up as a woman to sexually molest ladies at the Mexico City subway.
Advertising Agency: Latinworks, Austin, USA
CCO: Sergio Alcocer
Creative Director: Diego Castillo
Art Director: Keith Etter
Executive Producer: Michael McLaughlin
Account Manager: Christy Kranik
Music: Personal Music
Designer: Andre Montambeault
Producer: Ashlee Lynn Wismach
Animation: Buzz Image Group Canada
Composer: Alberto Slezynger
Producer: Luciana De Oto
Engineer: Pablo Caceres
